A model of destination branding: Integrating the concepts of the branding and destination image
| Year of publication: |
2011
|
|---|---|
| Authors: | Qu, Hailin ; Kim, Lisa Hyunjung ; Im, Holly Hyunjung |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 8022458. - Vol. 32.2011, 3, p. 465-477
|