A model of the antecedents of multiple channel usage
Year of publication: |
2008
|
---|---|
Authors: | Coelho, Filipe ; Easingwood, Chris |
Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 15.2008, 1, p. 32-41
|
Saved in:
Saved in favorites
Similar items by person
-
A model of the antecedents of multiple channel usage
Coelho, Filipe, (2008)
-
Single versus Multiple Channel Strategies: Typologies and Drivers
Easingwood, Chris, (2003)
-
Exploratory evidence of channel performance in single vs multiple channel strategies
Coelho, Filipe, (2003)
- More ...