A MODEL OF THE IMPLEMENTATION OF QUALITY MANAGEMENT SYSTEMS FOR CREDENCE ATTRIBUTES

We develop a model of the impact of food quality management systems (QMS) on competitiveness and markets. QMS seek to control the quality of a product as determined by the array of individual attributes it possesses. To date only a few studies have attempted to better understand the effect of the introduction of quality management systems. No model has been introduced which captures the interactions within the supply chain and at the interface with consumers when these systems are introduced. Keywords: Product Quality, Quality Assurance, Supply Chain