A multi‐attribute approach to understanding image of a theme park : The case of SantaPark in Lapland

This study investigates the image of a theme park by determining the relative importance of factors tourists rely on in their evaluations of a theme park and their assessments of that theme park in satisfying these motives. The analytical framework of the importance‐ performance technique is used in analyzing the data. The SantaPark in Rovaniemi, Finland serves as the study setting. Study results and their implications are discussed.

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Year of publication:	2004
Authors:	Haahti, Antti ; Yavas, Ugur
Published in:	European Business Review. - Emerald Group Publishing Limited, ISSN 1758-7107, ZDB-ID 2025931-1. - Vol. 16.2004, 4, p. 390-397
Publisher:	Emerald Group Publishing Limited
Subject:	Theme parks \| Brand image \| Customer surveys \| Finland \| Performance appraisal

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/09555340410547026 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014713160