A multi-attribute model of web site interactivity and customer satisfaction : an application of the Kano model
Miao Zhao and Ruby Roy Dholakia
| Year of publication: |
2009
|
|---|---|
| Authors: | Zhao, Miao ; Dholakia, Ruby R. |
| Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 19.2009, 3, p. 286-307
|
| Subject: | Kundenzufriedenheit | Customer satisfaction | Website | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009525094