A multi-dimensional approach to consumer motivation: exploring economic, hedonic, and normative consumption goals
Year of publication: |
2016
|
---|---|
Authors: | Barbopoulos, Isak ; Johansson, Lars-Olof |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 33.2016, 1, p. 75-84
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Factor analysis | Scale development | Consumer goals | Consumer motivation |
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