A multi-dimensional clustering on fuzzy metrics to classify cpg pricing and price promotion strategies : the case of pasta in Italy
Luigi Palumbo, Tiziana Laureti and Ilaria Benedetti
| Year of publication: |
2021
|
|---|---|
| Authors: | Palumbo, Luigi ; Laureti, Tiziana ; Benedetti, Ilaria |
| Published in: |
Analysis of socio-economic conditions : insights from a fuzzy multidimensional aproach. - London : Routledge, Taylor & Francis Group, ISBN 978-0-367-51406-8. - 2021, p. 302-324
|
| Subject: | Italien | Italy | Fuzzy-Set-Theorie | Fuzzy sets | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Clusteranalyse | Cluster analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013093327