A multi-group analysis of social media engagement and loyalty constructs between full-service and low-cost carriers in Hong Kong
C.K.M. Lee, K.K.H. Ng, Hing Kai Chan, K.L. Choy, W.C. Tai, L.S. Choi
| Year of publication: |
October 2018
|
|---|---|
| Authors: | Lee, Carman K. M. ; Ng, K. K. H. ; Chan, Hing Kai ; Choy, K. L. ; Tai, W. C. ; Choi, L. S. |
| Published in: |
Journal of air transport management. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6997, ZDB-ID 1208154-1. - Vol. 73.2018, p. 46-57
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| Subject: | Perceived value | Multi-group analysis | Customer loyalty | Social media engagement | Airline industry | Structural equation modelling | Social Web | Social web | Fluggesellschaft | Airline | Beziehungsmarketing | Relationship marketing | Hongkong | Hong Kong | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Niedrigpreisstrategie | Low-cost strategy | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jairtraman.2018.08.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011937484