A multi-layered approach to CRM implementation : an integration perspective
David J. Finnegan; Wendy L. Currie
| Year of publication: |
2010
|
|---|---|
| Authors: | Finnegan, David J. ; Currie, Wendy L. |
| Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 28.2010, 2, p. 153-167
|
| Subject: | Beziehungsmarketing | Relationship marketing | Prozessmanagement | Business process management | Strategisches Management | Strategic management | Organisatorischer Wandel | Organizational change |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003960924