A multi-stakeholder IMC framework for networked brand identity
Davide C. Orazi, Amanda Spry, Max N. Theilacker and Jessica Vredenburg
| Year of publication: |
2017
|
|---|---|
| Authors: | Orazi, Davide C. ; Spry, Amanda ; Theilacker, Max N. ; Vredenburg, Jessica |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 3, p. 551-571
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| Subject: | Brand-equity | Brand image | Stakeholder theory | Integrated marketing communications | Brand identity | Contact points | Markenimage | Stakeholder | Marketingmanagement | Marketing management | Markenführung | Brand management | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-08-2015-0612 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011698234