A multi-trait multi-method validity test of partworth estimates
Wagner Kamakura and Muammer Ozer
| Year of publication: |
2001
|
|---|---|
| Authors: | Kamakura, Wagner ; Ozer, Muammer |
| Published in: |
Conjoint measurement : methods and applications. - Berlin : Springer, ISBN 3-540-42323-0. - 2001, p. 251-277
|
| Subject: | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Statistischer Test | Statistical test | Conjoint-Analyse | Conjoint analysis |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001690265