A multiattribute benefits-based choice model with multiple mediators : new insights for positioning
Paul F. Burke, Christine Eckert, and Srishti Sethi
| Year of publication: |
2020
|
|---|---|
| Authors: | Burke, Paul F. ; Eckert, Christine ; Sethi, Srishti |
| Subject: | benefit-based choices | discrete choice experiments | integrated choice and latent variable models | mediation | product positioning | Diskrete Entscheidung | Discrete choice | Konsumentenverhalten | Consumer behaviour | Experiment | Präferenztheorie | Theory of preferences |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243719881618 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012177866