A multibrand stochastic model compounding heterogeneous Erlang timing and multinominal choice processes
Year of publication: |
1980
|
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Authors: | Jeuland, Abel P. ; Bass, Frank M. ; Wright, Gordon P. |
Published in: |
Operations research. - Catonsville, MD : INFORMS, ISSN 0030-364X, ZDB-ID 123389-0. - Vol. 28.1980, 2, p. 255-277
|
Subject: | Markenartikel | Absatz und Verbrauch | Wirtschaftliches Verhalten | Verbraucher |
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