A multicultural blend : metaphors, cognitive social capital and multiculturalism
Esi A. Elliot; Yazhen Xiao; Elizabeth Wilson
| Year of publication: |
2015
|
|---|---|
| Authors: | Elliot, Esi A. ; Xiao, Yazhen ; Wilson, Elizabeth J. |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 32.2015, 2, p. 200-218
|
| Subject: | Cross-cultural studies | Relationship marketing | Multicultural | Metaphors | Social capital | Immigrant entrepreneurs | Sozialkapital | Interkulturelle Beziehungen | Cross-cultural relations | Beziehungsmarketing | Kulturelle Identität | Cultural identity | Interkulturelles Management | Cross-cultural management | Entrepreneurship | Entrepreneurship approach | Kognition | Cognition | Ethnische Gruppe | Ethnic group | Migranten | Migrants | Multikulturelle Gesellschaft | Multicultural society | Vertrauen | Confidence |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011296965