A multidimensional approach to the influence of environmental marketing and orientation on the firm's organizational performance
Elena Fraj-Andrés; Eva Martinez-Salinas; Jorge Matute-Vallejo
| Year of publication: |
2009
|
|---|---|
| Authors: | Fraj-Andrés, Elena ; Martínez Salinas, Eva ; Matute-Vallejo, Jorge |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 88.2009, 2, p. 263-286
|
| Subject: | Unternehmensethik | Business ethics | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing | Wettbewerbsstrategie | Competitive strategy | Unternehmenserfolg | Firm performance | Industrie | Manufacturing industries | Spanien | Spain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003890486