A multidimensional model of marketing culture and performance : a different approach to the use of Webster's marketing culture measurement scale
Mamoun N. Akroush (Talal Abu-Ghazeleh Graduate School of Business Administration, The German-Jordanian University, Amman, Jordan), Samer M. Al-Mohamad (Faculty of Business Administration, Mu'tah University, AL-Kaak, Jordan) and Abdelhadi L. Odetallah (Hotel and Tourism College, Ta'if, Saudi Arabia)
| Year of publication: |
2015
|
|---|---|
| Authors: | Akroush, Mamoun N. ; Al-Mohammad, Samer M. ; Odetallahm, Abdelhadi L. |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 27.2015, 7, p. 1442-1478
|
| Subject: | Tourism | Interpersonal relationships | Restaurants | Innovativeness | Marketing culture | Hospitability | Gastronomie | Restaurant industry | Kulturelle Identität | Cultural identity | Kulturgüter | Cultural heritage | Gastgewerbe | Hospitality industry | Tourismusmarketing | Tourism marketing | Marketing | Unternehmenskultur | Corporate culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-02-2014-0088 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011473843