A multiple-discrete/continuous model of price promotion
Timothy J. Richards; Miguel I. Gómez; Geoffrey Pofahl
| Year of publication: |
2012
|
|---|---|
| Authors: | Richards, Timothy J. ; Gómez, Miguel I. ; Pofahl, Geoffrey M. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 88.2012, 2, p. 206-225
|
| Subject: | Niedrigpreisstrategie | Low-cost strategy | Verkaufsförderung | Sales promotion | Apfel | Apple | Diskrete Entscheidung | Discrete choice | Einzelhandelspreis | Retail price | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009562825