A multiple-item scale for measuring customer loyalty development
| Year of publication: |
2005
|
|---|---|
| Authors: | Mcmullan, Rosalind |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 19.2005, 6-7, p. 470-481
|