A narrative approach for overcoming the message credibility problem in green advertising
Eunjin (Anna) Kim, Heather Shoenberger, Eunseon (Penny) Kwon, S. Ratneshwar
| Year of publication: |
2022
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|---|---|
| Authors: | Kim, Eunjin ; Shoenberger, Heather ; Kwon, Eunseon ; Ratneshwar, Srinivasan |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 147.2022, p. 449-461
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| Subject: | Green advertising | Message credibility | Message sidedness | Message specificity | Narrative advertising | Werbung | Advertising | Glaubwürdigkeit | Credibility | Werbewirkung | Advertising effects | Öko-Marketing | Green marketing | Narrative Methode | Narrative method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.04.024 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013271524