What to get and what to give up : how different decision tasks and product types affect the persuasiveness of promotion- versus prevention-focused messages
Tilottama Ghosh Chowdhury; Camelia Micu; Srinivasan Ratneshwar; Eunjin (Anna) Kim
| Year of publication: |
2015
|
|---|---|
| Authors: | Ghosh Chowdhury, Tilottama ; Micu, Camelia ; Ratneshwar, Srinivasan ; Kim, Eunjin |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 32.2015, 9, p. 920-933
|
| Subject: | Werbepsychologie | Psychology of advertising | Konsumentenpräferenzen | Consumer preferences | Kaufentscheidung | Purchase decision | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011340191