A Need to Revamp Textbook Presentations of Price Elasticity
Year of publication: |
2002
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Authors: | Dickinson, John R. |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 24.2002, 2, p. 143-149
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