A negative actor engagement scale for online knowledge-sharing platforms
Loic Pengtao Li, Catherine Frethey-Bentham, Biljana Juric, Roderick J. Brodie
| Year of publication: |
2023
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|---|---|
| Authors: | Li, Loic Pengtao ; Frethey-Bentham, Catherine ; Juric, Biljana ; Brodie, Roderick J. |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 31.2023, 1, p. 36-48
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| Subject: | actor engagement | knowledge-sharing platform | negative engagement | scale development | Wissenstransfer | Knowledge transfer | Digitale Plattform | Digital platform | Social Web | Social web | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/18393349211022044 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014228872