A netnographic exploration : listening to online consumer conversations
Rama K. Jayanti
| Year of publication: |
2010
|
|---|---|
| Authors: | Jayanti, Rama K. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 50.2010, 2, p. 181-196
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Webanalyse | Web analytics | Innovation | Kreativität | Creativity | Gesundheitswesen | Health care system | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003991910