A netnographic study of eWOM motivations to articulate dining experiences
Jin Young Chung (College of Northeast Asian Economics & Commerce, Incheon National University, Incheon, Republic of Korea), Yeong Gug Kim (College of Business Administration, Kangwon National University, Chuncheon, Republic of Korea)
| Year of publication: |
October-December 2015
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|---|---|
| Authors: | Chung, Jin-young ; Kim, Yeong Gug |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 14.2015, 4, p. 455-475
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| Subject: | electronic word of mouth (eWOM) | ethnic restaurants | motivation | netnography | online communities | social media | Social Web | Social web | Virales Marketing | Viral marketing | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour | Motivation | Webanalyse | Web analytics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2015.1096147 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011432518