A network perspective of digital competition in online advertising industries : a simulation-based approach
Ray M. Chang; Wonseok Oh; Alain Pinsonneault; Dowan Kwon
| Year of publication: |
2010
|
|---|---|
| Authors: | Chang, Ray M. ; Oh, Wonseok ; Pinsonneault, Alain ; Kwon, Dowan |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 21.2010, 3, p. 571-593
|
| Subject: | Online-Marketing | Internet marketing | Werbewirtschaft | Advertising industry | Electronic Commerce | E-commerce | Internet | Netzwerkökonomik | Network economics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008660836