A neural network application to identify high value customers for a large retail store in Japan
Year of publication: |
2003
|
---|---|
Other Persons: | Ip, Edward (contributor) |
Published in: |
Neural networks in business: techniques and applications. - Hershey, Pa. [u.a.] : IRM Press, ISBN 1-931777-79-9. - 2003, p. 55-69
|
Subject: | Japan | Einzelhandel | Retail trade | Neuronale Netze | Neural networks | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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