A new approach for assessment and comparison of websites : using the modified balanced scorecard and analytical hierarchy process
Young Hoon Kim; Mincheol Kim
| Year of publication: |
2010
|
|---|---|
| Authors: | Kim, Young Hoon ; Kim, Mincheol |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 19.2010, 6, p. 676-695
|
| Subject: | Website | Gastgewerbe | Hospitality industry | Tourismuswirtschaft | Tourism industry | Bewertung | Evaluation | Balanced Scorecard | Balanced scorecard | AHP-Verfahren | AHP approach |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008651268