A new dominant logic in marketing: pedagogical logic implications
| Year of publication: |
2006
|
|---|---|
| Authors: | Baron, Steve ; Harris, Kim |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374X. - Vol. 6.2006, 4, p. 289-300
|