A new era of value selling : what customers really want and how to respond
Year of publication: |
[2019]
|
---|---|
Authors: | Menthe, Thomas |
Institutions: | epubli GmbH (publisher) |
Publisher: |
[2019]: Berlin : epubli |
Subject: | Kundenwert | Customer value | B-to-B-Marketing | Business-to-business marketing | Kaufentscheidung | Purchase decision | Neuroökonomie | Neuroeconomics | Produktqualität | Product quality | Kundenorientierung | Verkaufsgespräch |
Description of contents: | Table of Contents [d-nb.info] ; Description [deposit.dnb.de] ; Description [epubli.de] ; Description [epubli.de] ; Description [epubli.de] |
Extent: | 264 Seiten 19 cm x 12.5 cm, 313 g |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Titelzusatz auf dem Umschlag: including latest insights from neuroscience and AI |
ISBN: | 978-3-7485-3050-3 ; 3-7485-3050-1 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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