A New Framework for Evaluating Commodity Promotion Programs: What Can We Learn from Disaggregate Data?
| Year of publication: |
2006
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|---|---|
| Authors: | Carman, Hoy F. ; Li, Lan ; Sexton, Richard J. |
| Institutions: | Agricultural and Applied Economics Association - AAEA |
| Subject: | Marketing |
| Extent: | application/pdf |
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| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | The text is part of a series 2006 Annual meeting, July 23-26, Long Beach, CA Number 21229 |
| Source: |
Persistent link: https://www.econbiz.de/10005804898