A New Method for Location Selection : A Hybrid Analysis

Site selection is a part of strategic management activities. Location selection decisions involved many factors that may be conflicting in nature. Considering the tangible along with intangible factors in location selection problem, this paper propose a hybrid method of multi criteria decision making (MCDM) that make it possible to select the optimal location that satisfies the decision maker. With the aid of fuzzy AHP, our proposed model considers objective, critical, and subjective factors as the three main common factors in location analysis. The last two factors, critical and subjective factors, are defined by decision maker’s judgments for more adoption with the real world problems. Besides, analysis of a numerical example and the sensitivity analysis are discussed to clarify the practicability and effectiveness of the proposed model in the facility location problem