A new orientation for plotting marketing strategy
Lee Adler
| Year of publication: |
1968
|
|---|---|
| Authors: | Adler, Lee |
| Published in: |
Analytical viewpoints in marketing management. - Englewood Cliffs, NJ : Prentice-Hall. - 1968, p. 133-150
|
| Type of publication: | Article |
|---|---|
| Notes: | aus: Business Horizons. 1964, winter. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001808595