A new RFM model approach: RFMS
Semra Erpolat Taşabat, Tayfun Özçay, Salih Sertbaş, and Esra Akca
| Year of publication: |
2023
|
|---|---|
| Authors: | Erpolat Taşabat, Semra ; Özçay, Tayfun ; Sertbaş, Salih ; Akca, Esra |
| Published in: |
Industry 4.0 and the Digital Transformation of International Business. - Singapore : Springer Nature Singapore, ISBN 978-981-19-7880-7. - 2023, p. 143-172
|
| Subject: | Customer segmentation | Data analysis | PESTEL analysis | RFM | RFMS | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Marktsegmentierung | Market segmentation | Data Mining | Data mining |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-981-19-7880-7_9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014245226