A New Spatial Classification Methodology for Simultaneous Segmentation, Targeting, and Positioning (STP Analysis) for Marketing Research
| Year of publication: |
2009
|
|---|---|
| Authors: | DeSarbo, Wayne S. ; Blanchard, Simon J. ; Selin Atalay, A. |
| Published in: |
Review of Marketing Research, 5. - Armonk : Emerald Group Publishing Limited, ISBN 978-0-85724-727-8. - 2009, p. 75-103
|
| Subject: | Marktforschung | Market research | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Clusteranalyse | Cluster analysis | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1108/S1548-6435(2008)0000005008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015381999