A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing
Shaohui Ma, Lu Hou, Wensong Yao, Baozhen Lee (School of Economics and Management, Jiangsu University of Science and Technology, Zhenjiang, China)
| Year of publication: |
1 September 2016
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| Authors: | Ma, Shaohui ; Hou, Lu ; Yao, Wensong ; Lee, Baozhen |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 253.2016, 2 (1.9.), p. 514-523
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| Subject: | OR in marketing | HMM | POMDP | Customer lifetime value | Mailing optimization | Direktmarketing | Direct marketing | Markov-Kette | Markov chain | Kundenwert | Customer value | Theorie | Theory |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2016.02.055 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011490380