A novel Bass-type model for product life cycle quantification using aggregate market data
Xuezhen Guo
| Year of publication: |
2014
|
|---|---|
| Authors: | Guo, Xuezhen |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 158.2014, p. 208-216
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| Subject: | Product Life Cycle quantification | Product diffusion model | Sales forecasting | Product enjoyment | Product repurchasing | Produktlebenszyklus | Product life cycle | Theorie | Theory | Absatz | Sales | Prognoseverfahren | Forecasting model | Marketingmanagement | Marketing management | Produktivität | Productivity | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010437983