A novel hybrid forecasting approach for customers churn in banking industry
Saeed Rouhani and Ali Mohammadi
| Year of publication: |
2023
|
|---|---|
| Authors: | Rouhani, Saeed ; Mohammadi, Ali |
| Published in: |
Journal of information & knowledge management : JIKM. - Singapore : World Scientific Publ., ISSN 0219-6492, ZDB-ID 2115864-2. - Vol. 22.2023, 5, Art.-No. 2250089, p. 1-31
|
| Subject: | banking industry | Churn prediction | Customer Churn | decision tree | hybrid approach | Beziehungsmarketing | Relationship marketing | Bank | Entscheidungsbaum | Decision tree | Prognoseverfahren | Forecasting model |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S0219649222500897 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014494777