A novel method for detecting careless respondents in survey data : floodlight detection of careless respondents
Volkan Dogan
| Year of publication: |
September 2018
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|---|---|
| Authors: | Dogan, Volkan |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 6.2018, 3, p. 95-104
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| Subject: | Floodlight detection of careless respondents | Careless responding | Response time | Johnson-Neyman technique | Survey data quality | Marketing research | Marktforschung | Market research | Befragung | Interview | Datenqualität | Data quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-018-0035-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011951082