A Parametric Multidimensional Unfolding Procedure for Incomplete Nonmetric Preference-Choice Set Data in Marketing Research
| Year of publication: |
1998
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|---|---|
| Authors: | DeSarbo, Wavne S. ; Young, Martin R. ; Rangaswamy, Arvind |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 35.1998, 4, p. 499-516
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