A perceptual mapping procedure for analysis of proximity data to determine common and unique product-market structures
| Year of publication: |
1998
|
|---|---|
| Authors: | Chaturvedi, Anil ; Carroll, J. D. |
| Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 111.1998, 2, p. 268-284
|
| Publisher: |
Elsevier |