A performance measurement system to quantify the contribution of social media : new requirements for metrics and methods
Deborah Agostino and Yulia Sidorova
| Year of publication: |
2016
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|---|---|
| Authors: | Agostino, Deborah ; Sidorova, Yulia |
| Published in: |
Measuring business excellence : the journal of organizational performance management. - Bingley : Emerald Group Publ., ISSN 1368-3047, ZDB-ID 2038133-5. - Vol. 20.2016, 2, p. 38-51
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| Subject: | Methods | Social media | Metrics | Performance measures | Performance-Messung | Performance measurement | Social Web | Social web | Messung | Measurement | Betriebliche Kennzahl | Financial ratio |