A perusal of extant literature on market orientation : concern for its implementation
Gurjeet Kaur; Mahesh C. Gupta
| Year of publication: |
2010
|
|---|---|
| Authors: | Kaur, Gurjeet ; Gupta, Mahesh Chander |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 10.2010, 1, p. 87-105
|
| Subject: | Marketingmanagement | Marketing management | Wissensmanagement | Knowledge management | Unternehmenserfolg | Firm performance | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003963428