A perusal of extant literature on market orientation : concern for its implementation
Gurjeet Kaur; Mahesh C. Gupta
| Year of publication: |
2010
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|---|---|
| Authors: | Kaur, Gurjeet ; Gupta, Mahesh C. |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374X. - Vol. 10.2010, 1, p. 87-105
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009853166