A picture is worth a thousand words : translating product reviews into a product positioning map
Sangkil Moon, Wagner A. Kamakura
| Year of publication: |
March 2017
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|---|---|
| Authors: | Moon, Sangkil ; Kamakura, Wagner A. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 34.2017, 1, p. 265-285
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| Subject: | Online product reviews | Product positioning map | Text mining | Psychometrics | Experience products | Consumer segmentation | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Produktivität | Productivity | Marketingmanagement | Marketing management | Produktinformation | Product information | Produktqualität | Product quality | Marktforschung | Market research | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2016.05.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011672001