A platform approach in solution business : how platform openness can be used to control solution networks
Ruiqi Wei, Susi Geiger, Róisín Vize
| Year of publication: |
2019
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|---|---|
| Authors: | Wei, Ruiqi ; Geiger, Susi ; Vize, Róisín |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 83.2019, p. 251-265
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| Subject: | B2B solutions | Control | Digital platforms | Modularity | Network orchestration | Solution business | Digitale Plattform | Digital platform | Netzwerkökonomik | Network economics | Unternehmensnetzwerk | Business network | B-to-B-Marketing | Business-to-business marketing | Social Web | Social web | Leistungsbündel | Bundling strategy | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2019.04.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012146628