A practical approach of hierarchy process analysis in modeling MICE city brand attributes system
Sheng Li and Xi Li
| Year of publication: |
2011
|
|---|---|
| Authors: | Sheng, Li ; Li, Xi |
| Published in: |
Advances in applied economics, business and development. - Berlin [u.a.] : Springer, ISBN 978-3-642-23019-6. - 2011, p. 120-126
|
| Subject: | AHP-Verfahren | AHP approach | Markenführung | Brand management | Tourismusmarketing | Tourism marketing | Macau | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009299531