A practical approach to maximizing customer retention in the credit card industry
| Year of publication: |
1995
|
|---|---|
| Authors: | Hamilton, Robert ; Howcroft, J.Barry |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 11.1995, 1-3, p. 151-164
|