A Pragmatic study on the challenges of Rubber Producer’s Societies in Kerala

India lives in her villages. This applies equally well in the case of Indian agriculture, especially Rubber cultivation. Profitable farming and better marketing choices in some states have made a large number of cultivators into agro-entrepreneurs too. This ought to be so in the case of Rubber cultivators as well. But rubber cultivators find their practice a loss making venture. To make the Rubber cultivation a profitable venture, it is an accepted fact that the Rubber Producer’s Societies ( RPS) should function at their optimum level. In fact, the size and profitability of the rural market enhances with agricultural development and infrastructure amenities offered by the RPS. The better the agricultural development in an area, the larger the rural market and efficiency of RPS