A preemptive and curative solution to mitigate data breaches : corporate social responsibility as a double layer of protection
Year of publication: |
2024
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Authors: | Zhu, John Jianjun ; Tuo, Ling ; You, Yanfen ; Fei, Qiang ; Thomson, Matthew |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 61.2024, 4, p. 778-801
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Subject: | data breach | data security | corporate social responsibility (CSR) | internal and external CSR | preemptive and curative strategies | Corporate Social Responsibility | Corporate social responsibility | Datensicherheit | Data security |
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