A process oriented approach to service concepts

The authors aim to contribute to the research on improvement of service quality and on service design by discussing service concepts through a process oriented approach. They begin by reviewing the service definitions given by some well known researchers working on service. They propose a new process oriented service classification which helps to challenge the validity of some service characteristics. They point out similarities between manufacturing and service production and discuss good-service continuum. They focus on separation of back-office operations from the front-office operations by the line of visibility which may help to discuss service quality from both producer's and customer's perspective in a service design context.